New Brand Reflecting Who We Truly Are
Published: November 7, 2016
Our founding members first came together over 70 years ago because they believed that everyone deserves fair treatment, access to high quality services and sound, unbiased advice. They formed a co-op where they were truly able to direct the future of the organization and where the members were the sole beneficiaries of available profits.
We are proud and excited to reveal a new tagline and logo that clearly expresses these founding principles as well as the benefits that we deliver to members today.
Our new tagline is “Working for you. Owned by you.” It focuses on the fact that every decision we make, every action we take, is done exclusively with you – the owners of Crosstown Civic Credit Union – in mind. Recognizing members as owners, promises that you will receive the responsive, deeply respectful service that you deserve.
Our new logo design is contemporary, welcoming and straightforward. Open circles represent the openness and unity of a true co-op, and the small, half circle offers a friendly, inviting smile.
You will start to see the new brand rolled out online, in our branches, and in your wallet via our new debit cards.
Published: June 16, 2016
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